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Last reviewed: by the Smart Savings Guides editorial team. How we research and update articles.
Termly is a US-based compliance tool that generates website policies from a guided questionnaire and provides a cookie consent banner (a consent management platform, or CMP). This review is based on Termly's published product and pricing pages, checked in October 2026. Features and prices change, so confirm on Termly's site.
What the free plan includes
- One basic legal policy, such as a privacy policy, published as HTML.
- A cookie policy and consent banner, with up to 10,000 banner views a month.
- A cookie script auto-blocker and quarterly cookie scans.
- No credit card required.
Want a generator to do the drafting?
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Opens Termly's privacy policy generator. The free plan covers one basic policy; paid plans are listed on Termly's Pricing page (Starter from $10 and Pro+ from $15 per website a month, billed annually, checked October 15, 2026). A generator only reflects your answers and isn't legal advice.
Our Termly partner link is set up for readers in the US. If you're outside the US, you can go to Termly's website directly.
What paid plans add
Termly sells a Starter plan and a Pro+ plan, billed per website, monthly or annually (annual billing is advertised as about 25% cheaper), plus custom agency pricing. Per Termly's pricing page:
- Starter: 2 legal policies, 10 policy edits, 50,000 banner views a month, monthly cookie scans, regulation monitoring and regular policy updates.
- Pro+: unlimited policies, edits and banner views, weekly scans, auto-updated policies, Termly logo removal, Google Consent Mode v2, IAB TCF support, multi-language policies and regional consent rules.
Termly says it covers 28 privacy laws, including GDPR, UK GDPR, PIPEDA, CCPA and CalOPPA, works with lawyers on its generators, and offers a 30-day money-back guarantee. Check the current prices on its pricing page before you buy.
When the free plan isn't enough (and when Pro+ is worth it)
Prices and limits below are from Termly's public pricing page, checked October 15, 2026. All plans are licensed per website.
| Plan | Price per website | Legal policies | Policy edits | Banner views a month | Cookie scans |
|---|---|---|---|---|---|
| Free | $0 | 1 basic policy | Not included | 10,000 | Quarterly |
| Starter | $10/month billed annually, or $14 month to month | 2 | 10 | 50,000 | Monthly |
| Pro+ | $15/month billed annually, or $20 month to month | Unlimited | Unlimited | Unlimited | Weekly |
The free plan is usually enough if you need a single basic privacy policy, your consent banner is seen fewer than about 10,000 times a month, and you're comfortable that the pricing page doesn't list policy edits on the free plan.
Starter is the middle step if you need two policies (for example a privacy policy and terms), want to make up to 10 edits, or expect up to 50,000 banner views a month.
Pro+ is worth a look if any of these apply:
- You need more than two policies, or you expect to keep editing them as your site changes.
- Your banner is seen more than 50,000 times a month.
- You want policies that update automatically when Termly's legal team changes them, rather than editing them yourself.
- You run ads or analytics that rely on Google Consent Mode v2 or the IAB TCF 2.3 framework (Termly lists both on Pro+).
- You have visitors in several languages or regions and want multi-language support and regional consent rules.
- You want to remove Termly's logo and use custom banner styles.
If none of that applies, start free and upgrade later. Prices, limits and features change, so check Termly's Pricing page before you buy.
Pros
- A genuinely usable free tier for a small site.
- The guided questions help you spot data collection you hadn't thought about.
- Policies and the cookie banner in one place.
- Paid plans keep policies updated as laws change.
Cons
- Output is only as accurate as your answers, and it isn't legal advice.
- Editing and automatic updates are paid features, so the free policy can go stale.
- Pricing is per website, which adds up if you run several sites.
- Free and lower tiers show Termly branding on the banner.
Alternatives
TermsFeed and iubenda are popular paid generators; CookieYes and Cookiebot are popular banner tools with free tiers. WordPress and Shopify include free templates. See generator vs lawyer.
Who it suits
Small business, e-commerce and blog owners who want a reasonable policy and cookie banner without a lawyer, and who'll keep their answers up to date when the site changes.
Sources
Official sources this article relies on, checked October 15, 2026. Rules and prices change, so confirm details at the source.
Try Termly
We may earn a commission if you buy through these links, at no extra cost to you. This is a sponsored link.
Termly walks you through a questionnaire and builds a privacy policy (plus cookie, terms and other policies on paid plans) from your answers. Its free plan covers one basic policy and a cookie consent banner with up to 10,000 banner views a month. Paid plans are billed per website and add more policies, editing and automatic updates when laws change. Termly offers a 30-day money-back guarantee on paid plans.
Opens Termly's privacy policy generator. The free plan covers one basic policy; paid plans are listed on Termly's Pricing page (Starter from $10 and Pro+ from $15 per website a month, billed annually, checked October 15, 2026). A generator only reflects your answers and isn't legal advice.
The honest catch: a generator only describes what you tell it, so the policy is only as accurate as your answers, and it isn't a lawyer reviewing your business. Free alternatives exist too; see our generator vs lawyer guide. Our Termly partner link is set up for readers in the US. If you're outside the US, you can go to Termly's website directly.
Not legal advice: this is a plain-English summary to help you ask the right questions. Which laws apply depends on where you and your visitors are, what data you collect and how big your business is. For anything high-stakes, talk to a lawyer licensed where you operate.
More guides
- How to Start a Small Business Website, Step by Step
- Does My Website Need a Privacy Policy? GDPR, CCPA and CalOPPA Explained
- Do I Need a Cookie Consent Banner on My Website?
- Terms of Service Basics for Small Business Websites
- Small Business Website Legal Checklist
- Privacy Policy Generator vs Lawyer: Which Do You Need?