Disclosure: Some links are sponsored. We may earn a commission if you sign up for or buy Termly through our links, at no extra cost to you. We have no affiliate link for iubenda. This is general information, not legal advice.
Last reviewed: by the Smart Savings Guides editorial team. How we research and update articles.
Termly policy generator
Try Termly's generatorsSponsored link: we may earn a commission if you sign up, buy or are approved, at no extra cost to you.
Answer questions about your business and Termly drafts a privacy policy or terms for you to review. The free plan covers one basic policy. A generator isn't legal advice.
Ad / affiliate disclosure: every link in this box is sponsored. We may earn a commission if you use one, at no extra cost to you. The full guide starts below.
Termly and iubenda both generate privacy and cookie policies and run a cookie consent banner, so the choice mostly comes down to price, traffic limits and what's included at each tier. iubenda's entry plan is cheaper ($5.99 a month per site billed yearly, for up to 25,000 pageviews), but Terms and Conditions only come on its Advanced plan ($24.99). Termly's Starter plan ($10 a month billed annually) includes two legal policies, so a privacy policy plus terms costs less there. Termly offers a 30-day money-back guarantee; iubenda offers refunds within 14 days.
Key takeaways
- Both have a free plan and bill paid plans per website, monthly or (cheaper) yearly.
- Cheapest paid plan: iubenda Essentials, $5.99/month billed yearly; Termly Starter, $10/month billed annually.
- Privacy policy + terms: included in Termly Starter ($10) and Pro+ ($15); on iubenda you need Advanced ($24.99).
- Traffic: Termly counts banner views (10,000 free, 50,000 Starter, unlimited Pro+); iubenda counts pageviews (25,000, 50,000 or 150,000) and charges for overage.
Leaning towards Termly?
Sponsored link: we may earn a commission if you sign up, buy or are approved through it, at no extra cost to you.
Start on Termly's free plan (one basic policy and a cookie banner for up to 10,000 banner views a month) and upgrade only if you outgrow it.
Paid plans are per website: Starter $10 and Pro+ $15 a month billed annually ($14 and $20 month to month), checked October 19, 2026, with a 30-day money-back guarantee. A generator only reflects your answers and isn't legal advice. Our Termly partner link is set up for readers in the US; outside the US you can go to Termly's website directly.
Prices side by side
US-dollar prices per website, as shown on each pricing page on October 19, 2026. iubenda says its prices exclude VAT and other taxes, which are added at checkout.
| Tier | Termly | iubenda |
|---|---|---|
| Free | $0: 1 basic legal policy, cookie policy and banner, 10,000 banner views a month, quarterly cookie scans | $0: a free plan to "explore the essentials"; check iubenda's site for its current limits |
| Entry paid plan | Starter: $10/month billed annually, or $14 month to month | Essentials: $5.99/month billed yearly, or $6.99 month to month |
| Mid plan | Pro+: $15/month billed annually, or $20 month to month | Advanced: $24.99/month billed yearly, or $27.99 month to month |
| Top plan | Agency: custom pricing | Ultimate: $99.99/month billed yearly, or $119.99 month to month |
| Refunds | 30-day money-back guarantee | Refund on request within 14 days of purchase or renewal |
What each plan includes
| Feature | Termly | iubenda |
|---|---|---|
| Legal documents | Starter: 2 policies, 10 edits. Pro+: unlimited policies and edits | Essentials: privacy and cookie policy with up to 20 service clauses. Advanced: up to 30 clauses plus Terms and Conditions. Ultimate: unlimited clauses |
| Traffic limit | Banner views: 50,000 (Starter), unlimited (Pro+) | Pageviews: 25,000 (Essentials), 50,000 (Advanced), 150,000 (Ultimate); then €0.05 per 1,000 extra pageviews |
| Site scans | Monthly (Starter), weekly (Pro+) | Monthly (Essentials, Advanced), hourly (Ultimate) |
| Languages and regions | Multi-language and regional consent rules on Pro+ | One language on Essentials; all languages and geo-targeting on Advanced and Ultimate |
| Google Consent Mode | Consent Mode v2 and IAB TCF 2.3 listed on Pro+ | Supported on all plans, including free |
| Branding | Remove Termly logo on Pro+ | Discreet iubenda branding on documents (not popups) on Essentials and Advanced; removable on Ultimate |
"Banner views" and "pageviews" aren't measured the same way, so compare them against your own analytics rather than assuming they're equal. If your site is small, either free tier may be enough to start.
Which should you choose?
Termly is likely the better fit if:
- you need a privacy policy and terms of service without paying for a mid-tier plan;
- you want unlimited banner views at a fixed price (Pro+), rather than paying per extra pageview;
- you'd like a longer refund window (30 days).
iubenda is likely the better fit if:
- you only need a privacy and cookie policy and want the lowest paid price;
- you run ads or analytics for European visitors and want Google Consent Mode on a free or entry plan;
- you need policies in several languages or region-based consent and are already looking at a mid-tier plan.
Prices and limits change often, and both companies run promotions, so check the live pricing pages before you buy. For a deeper look at one of them, read our Termly review.
What neither tool does for you
A generator only describes what you tell it. You still need to list every form, analytics tag, ad pixel and embedded service on your site, and keep the answers up to date. Neither tool is a lawyer reviewing your business. To decide whether you need a cookie banner at all, see do I need a cookie consent banner?; for when a lawyer is worth paying, see privacy policy generator vs lawyer.
Sponsored link: we may earn a commission if you sign up, buy or are approved, at no extra cost to you. Check current prices and terms on the provider's own site first.
Frequently asked questions
Is Termly or iubenda cheaper?
iubenda's entry plan is cheaper ($5.99 a month per site billed yearly, vs $10 for Termly Starter). But if you need terms and conditions as well as a privacy policy, Termly Starter ($10) includes two policies, while iubenda only adds terms on its Advanced plan ($24.99). Prices were checked on October 19, 2026.
Do Termly and iubenda have free plans?
Yes. Termly's free plan includes one basic legal policy and a cookie banner for up to 10,000 banner views a month. iubenda also has a free plan; check its site for the current limits.
Can I get a refund from Termly or iubenda?
Termly offers a 30-day money-back guarantee. iubenda says you can request a refund within 14 days of a purchase or renewal.
Are Termly and iubenda policies legally binding?
They help you publish a policy based on your answers, but neither is legal advice or a lawyer's review. Whether your policy is complete depends on the accuracy of what you tell the tool and the laws that apply to you.
Sources
Official sources this article relies on, checked October 19, 2026. Rules and prices change, so confirm details at the source.
Not legal advice: this is a plain-English summary to help you ask the right questions. Which laws apply depends on where you and your visitors are, what data you collect and how big your business is. For anything high-stakes, talk to a lawyer licensed where you operate.
More guides
- How to Start a Small Business Website, Step by Step
- Does My Website Need a Privacy Policy? GDPR, CCPA and CalOPPA Explained
- Do I Need a Cookie Consent Banner on My Website?
- Terms of Service Basics for Small Business Websites
- Small Business Website Legal Checklist
- Privacy Policy Generator vs Lawyer: Which Do You Need?
- Does GDPR Apply to a US Small Business?
- Does a Shopify Store Need a Privacy Policy?
- Google Analytics and Your Privacy Policy: What Google Requires
- Termly Review: What the Free Plan Covers, Pros and Cons